Content is king but to run the palace of a search engine, you need every pawn of marketing tool to get the engaging audience, ranking of the website, and revenue, and there comes the term “internal linking” of pages because google algorithm tests the website by the quality and the number of internal links attached to the website.
Before your content can rank, Google finds the posts and pages linked to from somewhere on the web. Google gets an idea by establishing a hierarchy on your website, for that you need a strategy called “Internal Linking”.
What are the internal links?
An internal link is any link from one page on your website to another page on your website. Both your users and search engines use links to find content on your website. Your users use links to navigate through your site and to find the content they want to find. Search engines also use links to navigate your site. They won’t find a page if there are no links to it.
It is any link associated with pages of your website directing to another page of your website or other site links. Both your users and search engines use links to find content on your website. Google algorithm uses different methods to crawl into the website. If there is no link on your page, your website won’t rank in search engines.
Relationships between content & Search Engine:
Google crawls websites by following links, internal and external, using a bot called "Google bot". This bot arrives at the homepage of a website, starts to render the page and follows the first link, and understands the relationship between your page, posts, and other content.
In addition to understanding the relationship between content, Google divides link value between all links on a web page. Often, the homepage of a website has the greatest link value because it has the most backlinks. That link value will be shared between all the links found on that homepage.
Therefore, your newest blog posts will get more link value if you link to them from the homepage, instead of only on the category page. And Google will find new posts quicker if they’re linked to from the homepage.
The more clicks it takes to get from the homepage to another page on your site, the less powerful that page will be. So you need to use internal links to create a shallow depth, meaning you want just one or two clicks (three at the most) to navigate anywhere on your site.
Different ways to link the internal linkings in SEO to get a higher audience reach.
Strategies to apply Internal Links :
Define your site structure:
The content and pages on your site need to have a hierarchy that’s logical. Otherwise, you’re just going to end up with a bunch of random and unrelated pages in the eyes of Google.
So if it takes ten clicks to get from your homepage to your blog, then internal linking between blog posts isn’t going to add much SEO value since there isn’t enough link juice to pass between pages and Google won’t recognize those pages as important when your site is being crawled.
Keep producing content:
Alone connecting links will not help, you have to create new content according to your website subject because every new content has maximum link value which will help you rank the website.
By creating more content, you’re also adding more linkable(link) assets on your site. So what types of content should you create? There are plenty of options to consider.
- “How to” guides
Pages that have a higher number of internal links get crawled on a more frequent basis. In fact, at least 66% of bloggers are publishing content at least several times per month. Of that 66%, 2% are publishing daily, and an additional 2% are posting more than daily.
Use relevant contextual links:
Google’s algorithm is so advanced that it can detect the relevancy between content pages. So don’t just add a random internal link to any page on your site and think that it’s going to get the job done.
If you attaching random links with different subjects, the google algorithm will detect it and it automatically converts into falsy links which will lessen the credibility of the website.
For example, If you are using some random link of the car website on the beauty website, it won’t work!
Updating old content with new links :
Updating old content also means that the page will be seen again by Google’s crawlers. When the page gets indexed after an update, there’s a good chance that it can boost the SERP ranking as well.
You don’t want your old content to just collect dust and rot because it’s becoming irrelevant. The best way to approach the update is by adding a few lines at the beginning of the page, detailing the changes.
Create pillar pages:
The way most blogs are currently structured (including our own blogs, until very recently), bloggers and SEOs have worked to create individual blog posts that rank for specific keywords. The result is disorganized, and hard for the user to find the exact information he or she needs. It also results in your own URLs competing against one another in search engine rankings when you produce multiple blog posts about similar topics.
Here's what our blog architecture used to look like using this old playbook:
Now, in order to rank in search and best answer the new types of queries searchers are submitting, the solution is to use the Topic cluster model: Choose the broad topics you want to rank for, then create content based on specific keywords related to that topic that all link to each other
This model uses a more deliberate site architecture to organize and link URLs together to help more pages on your site rank in Google -- and to help searchers find information on your site more easily. This architecture consists of three components -- pillar content, cluster content, and hyperlinks.
Pillar pages should answer any question or query a searcher might have about a topic -- which will make them want to click on your pillar page when they enter a Google search term that your page ranks for.
For example, here's what that looks like on our Instagram marketing pillar page:
These paragraphs cover aspects of Instagram marketing, and these hyperlinks direct to more specific pieces of cluster content related to the topic.